Author, Artist and Anyone’s Personal Marketing Guide: Rico Austin
Promoting your books is not an easy task and wanting to achieve success comes with hard work, being diligent and knowing getting the help you need. But, for those that do not want to spend thousands on marketing packages, publicity packages and want a heads up on the current ways to get yourself out there you might want to invest in this outstanding resource to help get you started.
Author Rico Austin begins with blogging in Chapter One and includes why he recommends, and I have to concur, WordPress and Weebly as two sites to begin your blogs. Writing a post daily, letting people know about your work, your books and anything that interests you is one to begin self-promotions. When adding information about your books you should add tags that describe the subject area and if writing a blog you might want to add tags that relate to whatever you are talking about. Within this chapter he discusses starting a blog, building a readership by writing daily or every other day but adhere to a schedule. Be Resilient, Be Personal and add some anecdotes about your life that relate to what you are writing about and be a guest blogger. Chapter 2 defines Social networking and the networks he talks about are: Facebook, Twitter and UTube. More than one Facebook page is helpful. One for your books, one for your character and one do promote or anyway you think people will get to know and your work. Having them like your page or comment is great too. Retweeting your tweets, or having fellow author retweet your tweets, videos on UTube are great and the site that I get most hits on is LinkedIn. Do not take yourself too seriously, search and find a targeted social site and take control by separating yourself from the masses. How: Like a mystery you need to find the answers for yourself when you read Chapter 2. Personal Networking is the focus of Chapter 3 and Chapter 4 the importance of building a website. WIX is free, so is webs.com and websites are designed so that you can link your blog to them and cross-market. GoDaddy.com will create a domain for your work and your book. So, what are you waiting for: Reserve a domain, build a website and showcase yourself, your book, your art or your work. Self-marking and Self-promotion are the primary focus of Chapter Five and Public Relations Chapter 6. Within this chapter the author relates information about public relations and informing the public. He states, “The goal of public relations is to inform the public and your prospective customers and to persuade them to positively about your work, your company or about you.” He talks about the fact that public relations are free and the importance of testimonials and endorsements. Advanced Media is the focus of the next chapter following by Direct Marketing. One thing that is vital is that you the author or the artist should develop a press kit with information about your product, your book, events, your release date and photo of you the author, artist and anything that will help tell your customers about what you are selling or want to promote. When dealing with the public your appearance counts so as my mom would say: DRESS FOR SUCCESS!
Chapter 9 focuses on Book Fairs, art shows, open houses and local events. This requires work as you need to find the book fairs or trade fairs that will exhibit your work and this requires research, time and patience. Local events are great and some are large and some small like book fairs, art fairs, farmer’s markets, flea markets and street fairs that attracts local customers. Have professionally produced graphic if you decide to invest in a trade fair. Your work represents YOU! Competition and Awards are discussed in Chapter 10 and 11 Unique or Niche Marketing. Choose your niche! You are unique and your work is too. Find what makes your work stand out and different. ACT on what your have learned after reading this book. Take a change and do something wild and crazy: Like: as the author suggests: Wild picture of yourself displaying your work, post some on facebook with some fun words. Finally learn more about the author when reading his bio. Including a bio about yourself along with your work, your website, contact information, where people can learn more about you and a little about your history just might help get you that financial success you want and deserve.
This is a great resource for authors, artists, inventors and anyone who wants to create a brand for themselves and let the world know they are there. Starting a new business start a blog, build a website, a facebook page. Don’t stop there. Read the book and learn more!
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